regular content for Social Media

Why?

The internet has unparalleled reach

influencers have thousands or millions of “followers”

Each time that an influencerTV product is viewed, your brand is reinforced

• If you produce a catalogue, then we’re for you!

This is moving images, there’s no printing costs, and critically…it’s engaging

• We’ll have top talent discussing YOUR store, YOUR business, YOUR brand

– less about price-point, more about relatable content and humour

• Of course we can still overlay pictures and prices, but viewers want a “soft-sell”:

what’s available, what’s on special, how does it solve a problem?

the anti-advertorial

influencerTV will take many forms. From a discussion on various products by articulate and often

amusing presenters, to entertainment programs and pop-culture dissections.

Productions will be steered by experienced Broadcast Entertainment Director/Producer Jon Olb

who has been involved in many well-known brands over the years, including “Nanette”, “Spicks and Specks”,

“Thank God You’re Here”, “Talkin’ ‘bout Your Generation”, “The Adventures of Lano & Woodley” and “The Chase Australia”

There will not be time-limits per se. A production can run from a few minutes, to an hour – we will suggest an ideal length according to the format. Packages will include various Social Media options, and can also be “spun off” as podcasts and other media. Not being beholden to Broadcasters, popularity can spread by word-of-mouth and direct publicity from your company.

There will generally be no “placement” costs, no timeslots, no giant sales team; enabling all funds to be concentrated on the talent and our execution of the production

presenters

In addition to presenter driven productions, there will also be the option to have an animated doppelganger of someone famous – living or dead – to give an entertaining take on a product. The name may change, but the identity will be clear from caricature and voice.

It will also be substantially cheaper than Kim Kardashian

Presenting talent will be hand-picked, often in teams of two, and often, but not always, a male and female

They will be a mix of “household names” and lesser-known identities,

fluent in their field (or amusing by being “clueless”)

Many are already committed to the format

And yes, there will be influencers – who may well bring along a substantial built-in following

Clients can of course request specific talent, and this can be approved and brokered

by influencerTV with the relevant parties

•influencerTV will also provide professional services to influencers and companies requiring high-calibre production values. Say you want a particular influencer to represent your brand or product;

•we can offer a turnkey solution end to end

•Presenters will be given a list of products/services/topics to discuss

– descriptions, personal stories, anecdotes

•Largely ad-lib, couched as informal and where appropriate, humorous.

They will never be asked to say that they like something that they don’t,

but conversely they will of course never say anything negative about a product

•So you can request a show loosely about your products and services, or you can sponsor a production that appeals to your specific demographic. A program about Reality TV may be sponsored by a hygiene, fast-food or beverage company. A dissection of the week’s Sport may appeal to a telecommunications, an apparel, fitness or betting brand. Every program will feature the company logo, and aspects will be tailored to specific requirements